TY - CONF ID - orgprints3738 UR - http://orgprints.org/3738/ A1 - Schmid, Otto A1 - Sanders, Jürn Y1 - 2005/// N2 - In the 3 year EU-project ?Organic Marketing Initiatives and Rural Development (OMIaRD)? the analysis of 67 OMI?s showed that internal business-related factors are generally much more decisive for success than external, context-related factors. Detailed analysis of the impact of OMIs on rural development in four case-study regions (AT, FR, IT, UK) showed that not only economic factors (e.g. employment effects and capital flow in the region), but also or even often more ?soft? factors are relevant. However, policy-makers, especially at regional level, need to become more aware of these valuable benefits of OMIs for sustainable rural development and take this sufficiently into account when enhancing support measures. PB - kassel university press GmbH, Kassel KW - Markteting KW - Marktforschung KW - Market initiatives KW - Rural development Markt KW - OMIARD ED - Heß, J ED - Rahmann, G TI - Regionale Bio-Vermarktungsinitativen und ländliche Entwicklung ? Perspektiven, Potentiale und Fördermöglichkeiten AV - public ER -