creators_name: Kovacs, Annamaria
creators_name: Richter, Toralf
editors_name: Heß, J
editors_name: Rahmann, G
type: conference_item
datestamp: 2005-03-05
lastmod: 2009-08-20 14:24:24
metadata_visibility: show
title: Vergleich von Vermarktungsaktivitäten für Bio-Produkte im LEH: Ungarn, Tschechische Republik, Deutschland
ispublished: pub
subjects: 5markets
subjects: countries_hungary
subjects: organics_countries_germany
subjects: organics_countries_europe
full_text_status: public
keywords: Marketing, Bio-Produkte, Marketingstrategie, LEH, Deutschland, Tschechische Republik, Ungarn, 

Markt, Trendstudien Handel
abstract: The organic markets in Western European countries like Germany and Middle and Eastern European countries like Hungary and Czech Republic are at different levels of development. While in Germany the per capita consumption of organic food in 2002 was app. € 32 in the Czech Republic the corresponding value was app. € 0,50 and in Hungary app. € 0,39. The paper describes and analyses the results of store-checks conducted in outlets of selected retail chains in the named three countries. Main objective is to compare marketing activities of conventional retail chains, as main driving actor group for the market development, with regard to organic products.
date: 2005
date_type: published
publication: Ende der Nische, Beiträge zur 8. Wissenschaftstagung Ökologischer Landbau
publisher: kassel university press GmbH, Kassel
refereed: yes
citation: Kovacs, Annamaria and Richter, Toralf (2005) Vergleich von Vermarktungsaktivitäten für Bio-Produkte im LEH: Ungarn, Tschechische Republik, Deutschland. [Comparison of marketing activities for organic products in retail chains: Hungary, Czech Republic, Germany.] 8. Wissenschaftstagung der Ökologsichen Landbau. In: Heß, J and Rahmann, G (Eds.) Ende der Nische, Beiträge zur 8. Wissenschaftstagung Ökologischer Landbau, kassel university press GmbH, Kassel.
document_url: http://orgprints.org/3710/1/3710.pdf