TY  - CONF
ID  - orgprints3710
UR  - http://orgprints.org/3710/
A1  - Kovacs, Annamaria
A1  - Richter, Toralf
Y1  - 2005///
N2  - The organic markets in Western European countries like Germany and Middle and Eastern European countries like Hungary and Czech Republic are at different levels of development. While in Germany the per capita consumption of organic food in 2002 was app. ? 32 in the Czech Republic the corresponding value was app. ? 0,50 and in Hungary app. ? 0,39. The paper describes and analyses the results of store-checks conducted in outlets of selected retail chains in the named three countries. Main objective is to compare marketing activities of conventional retail chains, as main driving actor group for the market development, with regard to organic products.
PB  - kassel university press GmbH, Kassel
KW  - Marketing
KW  -  Bio-Produkte
KW  -  Marketingstrategie
KW  -  LEH
KW  -  Deutschland
KW  -  Tschechische Republik
KW  -  Ungarn
KW  -  

Markt
KW  -  Trendstudien Handel
ED  - Heß, J
ED  - Rahmann, G
TI  - Vergleich von Vermarktungsaktivitäten für Bio-Produkte im LEH: Ungarn, Tschechische Republik, Deutschland
AV  - public
ER  -