{
  "eprintid": "3608",
  "rev_number": "1",
  "eprint_status": "archive",
  "userid": "2096",
  "dir": "disk0/00/00/36/08",
  "datestamp": "2005-03-05",
  "lastmod": "2009-08-20 14:24:15",
  "status_changed": "2009-08-20 14:24:15",
  "type": "conference_item",
  "metadata_visibility": "show",
  "item_issues_count": "0",
  "doclang": "de",
  "projects": [
    "wissenschaftstagung-2005"
  ],
  "confdates": "01.03.2005 - 04.03.2005",
  "conference": "8. Wissenschaftstagung Ökologischer Landbau - Ende der Nische",
  "confloc": "Kassel",
  "refereed": "yes",
  "budget": "0",
  "addtitle": "Problems of Food Industry in the Transition toward Organic Markets",
  "docurl": "http://oekomarkt-erschliessung.de",
  "altloc": [
    "http://www.bio-in-markenqualitaet.de"
  ],
  "publicfulltext": "TRUE",
  "presentationtype": "paper",
  "creators": [
    {
      "name": {
        "family": "Dienel",
        "given": "Wolfram",
        "honourific": "Dr."
      },
      "id": ""
    }
  ],
  "title": "Probleme konventioneller Hersteller beim Einstieg in die Öko-Vermarktung",
  "ispublished": "pub",
  "subjects": [
    "5markets"
  ],
  "keywords": "Marketing, Verarbeitung, Vermarktungskette",
  "suggestions": "Eingestellt am 30.09.2004",
  "abstract": "Large food companies rarely produce organic products in Germany. Core problems on the economic level are: • The target groups of the organic market are too small. Market increase requires the exploration of new target groups beyond the typical consumer of organic food. • Small units lead to high costs per unit and to a vicious circle of too high prices and buying abstinence (in spite of “eco-affinity”). • Organizational deficits in the marketing chain and inside enterprises hamper a proactive eco-marketing. There are also problems at the psychological level: The management in conventional food industry fears discrimination of their conventional range and therefore a loss in total turnover. However, this fear is not supported by any empirical experience. In contrast, positive image spill-over effects from the organic range towards the conventional range could be observed. We observed two reasons for this virtual threat: • No conviction in the potential for demands of organic products. • Emotional resistance against the lifestyle criticism of the organic movement. Prospect: Marketing and organizational problems require an active Marketing-Chain-Management inside and outside of enterprise borders. In a horizontal cooperation processors should develop a joint eco-marketing for their organic supplies. Motivational resistance has to be solved before looking for technical or economical solutions.",
  "date": "2005",
  "date_type": "published",
  "publication": "Ende der Nische, Beiträge zur 8. Wissenschaftstagung Ökologischer Landbau",
  "publisher": "kassel university press GmbH, Kassel",
  "editors": [
    {
      "name": {
        "family": "Heß",
        "given": "J"
      },
      "id": ""
    },
    {
      "name": {
        "family": "Rahmann",
        "given": "G"
      },
      "id": ""
    }
  ],
  "full_text_status": "public",
  "documents": [
    {
      "docid": "3528",
      "rev_number": "1",
      "eprintid": "3608",
      "pos": "1",
      "format": "application/pdf",
      "language": "de",
      "security": "public",
      "main": "3608.pdf",
      "files": [
        {
          "filename": "3608.pdf",
          "filesize": "112144",
          "url": "http://orgprints.org/3608/1/3608.pdf"
        }
      ]
    }
  ]
}