Proceedings 2nd International Seminar "Organics in the Supermarket"Proceedings 2nd International Seminar „Organics in the Supermarket“ Contents: - Organizing Commitee - Organic Agriculture, a durable trend (Carol Haest) - Our supermarket shelves: What happens after what comes next? (David Bosshart) - Organics and Functional Food / Neutraceuticals - Contradiction or complement (Bruno Pot) - Organics Go Mainstream: Conventional Supermarkets and Unconventional Foods (J.B. Pratt) - Organics and Sustainability - Linkages and Interplay - Exemplified by FSC, MSC and Fair Trade (part 1) (part 2) (Claude Martin) - Does organic production provide for a more healthy food than non-organic? (Jan-Diek van Mansvelt) - Das Beste aus der Natur. Das Beste für die Natur (paper not avalable) (Franz Haslbeck) - International study of retail chains with regard to their activities in the marketing of organic products (Toralf Richter) - Ja! Natürlich - der Erfolg einer Bio-Marke (Werner Lampert) - KESKO (part 1) (Part 2) (Minna Nastolin) - Positionierung von Bioprodukten im Supermarkt (Lukas Kelterborn) - Coop NATURAplan (Felix Wehrle) - AH Biologisch: The introduction and follow up (Leontine Gast) - Our Sponsors’ Publicity Markets and trade2000Researcg Institute of Organic Agriculture FiBL, Frick, SwitzerlandProceedings