%A Terhi Latvala %T Food safety risks and consumers' demand for credence characteristics %X 59 % of consumers are willing to pay more to get information about safety and quality of beef products. Within this group the mean WTP was 2,20 ?. Consumers need for additional information: 1. The control of food of animal origin. 2. GMO in animals. 3. Country of origin. 4. Use of hormones. %D 2007 %K beef quality, safety, consumers %I Nordic Association of Agricultural Scientists %L orgprints15982