%0 Generic
%A Ayres, N
%A Midmore, P
%D 2009
%F orgprints:15609
%T Consumption of Organic Foods from a Life History Perspective: An Exploratory Study of British Consumers
%U http://orgprints.org/15609/
%X This report provides an account of the analysis of in-depth qualitative interviews which explored the concepts, stories and theories mentioned by respondents in their discourses about organic food. It employs a biographical narrative approach in order to understand behaviour (using observation of shopping trips) and derives some conclusions regarding future development of the organic market in the UK.