http://orgprints.org/15609/ Consumption of Organic Foods from a Life History Perspective: An Exploratory Study of British Consumers Ayres, N Midmore, P Consumer issues This report provides an account of the analysis of in-depth qualitative interviews which explored the concepts, stories and theories mentioned by respondents in their discourses about organic food. It employs a biographical narrative approach in order to understand behaviour (using observation of shopping trips) and derives some conclusions regarding future development of the organic market in the UK. 2009-03 Report NonPeerReviewed application/pdf http://orgprints.org/15609/1/Exploring_the_development_of_organic_consumption_in_the_UK.pdf Ayres, N and Midmore, P (2009) Consumption of Organic Foods from a Life History Perspective: An Exploratory Study of British Consumers. [ Unpublished, ] * http://orgprints.org/15609/http://orgprints.org/15609/1/