@unpublished{orgprints15609,
           month = {March},
           title = {Consumption of Organic Foods from a Life History Perspective: An Exploratory Study of British Consumers},
          author = {N Ayres and P Midmore},
            year = {2009},
             url = {http://orgprints.org/15609/},
        abstract = {This report provides an account of the analysis of in-depth qualitative interviews which explored the concepts, stories and theories mentioned by respondents in their discourses about organic food. It employs a biographical narrative approach in order to understand behaviour (using observation of shopping trips) and derives some conclusions regarding future development of the organic market in the UK.}
}