?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Consumption+of+Organic+Foods+from+a+Life+History%0D%0APerspective%3AAn+Explorative+Study+among+Italian+consumers&rft.creator=Naspetti%2C+Simona&rft.creator=Zanoli%2C+Raffaele&rft.creator=Bracchi%2C+Luca&rft.subject=+%22Organics%22+in+general&rft.subject=Consumer+issues&rft.description=Taking+into+consideration+individuals%C3%A2%C2%80%C2%99+cognitive+reasoning%2C+and+assuming+that+consumption+of+organic+food+has+involved+a+change+of+mind+about+food+experiences+and+food+habits%2C+we+have+identified+the+concepts%2C+stories+and+theories+mentioned+by+respondents+in+their+discourses+about+organic+food.+Regular+consumers+trust+organic+products+because+they+believe+that+they+are+healthier+and+tastier+than+any+other+product.+A+growing+stock+of+information+supports+their+food+choice+and+confidence+in+organic+food.+Occasional+consumers+have+strong+beliefs+about+the+better+taste+and+the+higher+quality+of+organic+food+in+general.+Non+organic+users+sometimes+perceive+organic+food+as+a+new+fashion%2C+the+last+fad.+Organic+food+is+still+confused+with+close+%C3%A2%C2%80%C2%98substitutes%C3%A2%C2%80%C2%99%2C+such+as+%C3%A2%C2%80%C2%98natural%C3%A2%C2%80%C2%99%2C+%C3%A2%C2%80%C2%98macrobiotic%C3%A2%C2%80%C2%99+and+similar+products.+%0D%0AMany+occasional+consumers+believe+that+regular+consumers+are+somewhat+obsessed+with+organic+food+and+that+they+look+and+behave+strangely.+Organic+products+are+generally+perceived+and+experienced+as+expensive+products%2C+when+compared+to+conventional+alternatives.+To+organic+consumer+the+rewards+they+perceive+to+gain+from+organic+food+is+well+beyond+the+resources+(in+terms+of+time+and+money)+they+employ+to+search+for+the+higher+quality+of+organic+products.+Institutional+attempts+to+change+consumer+behaviour+are+commonly+categorized+into+consumer+information%2C+consumer+education+and+consumer+advice+(Peter+et+al.%2C+1999).In+order+to+increase+both+behavioural+and+attitudinal+loyalty%2C+the+level+of+consumer+information+and+product+knowledge+should+be+increased.+Besides%2C+consumers+will+become+more+committed+if+their+beliefs+regarding+the+intrinsic+self-relevance+of+organic+food+will+increase+in+the+future.%0D%0A&rft.date=2008&rft.type=Report&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Forgprints.org%2F15188%2F1%2FExploring_the_Development_of_Organic_Consumption_in_Italy_2008.pdf&rft.identifier=Naspetti%2C+Simona%3B+Zanoli%2C+Raffaele+and+Bracchi%2C+Luca+(2008)+Consumption+of+Organic+Foods+from+a+Life+History+Perspective%3AAn+Explorative+Study+among+Italian+consumers.+[+Unpublished%2C+]&rft.relation=http%3A%2F%2Forgprints.org%2F15188%2F