Bestimmungsgründe für die Präferenz von Bio- und Low-Input- LebensmittelnHannaStolzauthorMatthiasStolzeauthorFood quality has become an important topic in the food market. Thus, suppliers have started offering conventional products including additional quality attributes, such as “free from GMO” or “free from additives”. We analysed the preferences and buying behaviour regarding such conventional “low-input” products in competition with conventional and organic product alternatives in consumer choice experiments in Germany and Switzerland. In the experiments, we tested milk, yogurt and apples. The choice experiments were combined with face-to-face interviews in order to collect information about the participating consumers, which might explain the buying behaviour observed in the choice experiment. We found that low-input products rather compete with conventional than with organic products, because the low-input alternative was mainly chosen by consumers, who also in their everyday’s life buy the respective product in conventional quality. Furthermore, variances in the buying behaviour observed mainly depend on consumers’ attitudes of food quality. Food security, food quality and human health Markets and trade2009Conference paper, poster, etc.