http://orgprints.org/14327/ Identifikationsbildung des organisch-biologischen Landbaus Bross-Burkhardt, Brunhilde Hoffmann, PD Dr. Heide Education, extension and communication The motivation to start practising organic farming is substantially initiated and influenced by few charismatic personalities and role models. This can explicitly be discerned when observing the origination of organic farming and subsequently the first phases of development of the movement into various branches. This paper examines what leading roles personalities as for example the pioneers of the “Organisch-biologischer Landbau” Dr. Hans Müller, Maria Müller and Dr. Hans Peter Rusch, played in creation of the identity for the movement and draws conclusions in regards of modern ecological agriculture. Recent interviews with those early stage protagonists of organic farming still alive as well as with young “Bioland” practitioners deliver strong evidence that today there is a growing interest to consider the foundations of organic farming and to further develop it considering the microbiology of the soil as first Dr. Rusch had suggested. 2009 Conference paper, poster, etc. NonPeerReviewed application/pdf http://orgprints.org/14327/1/BrossBurkhardt_14327.pdf Bross-Burkhardt, Brunhilde and Hoffmann, PD Dr. Heide (2009) Identifikationsbildung des organisch-biologischen Landbaus. 10. Wissenschaftstagung Ökologischer Landbau, Zürich, 11.-13. Februar 2009. http://orgprints.org/14327/http://orgprints.org/14327/1/