title: The Motivational Profile of Organic Food Consumers: a Survey of Specialized  Stores Customers in Italy
creator: Idda, Lorenzo
creator: Madau, Fabio A.
creator: Pulina, Pietro
subject:  Food systems
subject:  Markets and trade
description: Organic food demand is becoming increasingly important throughout the world. Despite this relevance, however, not many attempts have been carried out to profile this food market segment. This paper aims to investigate on motivations that drive consumers towards purchasing organic foods in Italy. Through a survey carried out in some organic specialized stores sited in Sardinia, we explored organic consumer behaviour with specific emphasis on understanding  consumer reasons to buy organic products. A Multiple Correspondence Analysis has obtained four consumers’ motivational profiles and several findings. Furthermore, a Logit regression allowed us to evaluate the relationships between individual motivations and some socio-demographic characteristics of organic consumers. Some marketing and policy implications arise from the obtained results.
date: 2008
type: Conference paper, poster, etc. 
type: NonPeerReviewed
format: application/pdf
identifier: http://orgprints.org/14143/1/EAAE_950.pdf
identifier: Idda, Lorenzo; Madau, Fabio A. and Pulina, Pietro (2008) The Motivational Profile of Organic Food Consumers: a Survey of Specialized Stores Customers in Italy. XIIth Congress of the European Association of Agricultural Economists - EAAE 2008 Congress, Ghent (Belgium), August 26-29, 2008. In: Conference Proceedings (CD-ROM).
relation: http://orgprints.org/14143/