title: Informationsverhalten der Konsumenten und ethische Werte  ökologischer Lebensmittel
creator: Zander, Dr. Katrin
creator: Hamm, Prof. Dr. Ulrich
subject:  Values, standards and certification
subject: Consumer issues
description: Due to globalisation and growing anonymity of trade with organic products, farmers in Europe are under pressure to lower their production standards in order to keep up with world-wide competition. On the other hand consumers increasingly criticise food products which were produced under unsatisfactory social and environmental conditions.   The arising question is whether there is a demand for organic food with additional ethical values in order to create possibilities of product differentiation with respect to ethical values. This paper investigates various ethical communication arguments and the price from the consumers’ perspective by means of an Information-Display-Matrix in five European countries. It turns out that ‘regional production’ and ‘animal welfare’ are the most important ethical arguments. 
date: 2009
type: Conference paper, poster, etc. 
type: NonPeerReviewed
format: application/pdf
identifier: http://orgprints.org/14016/1/Zander_14016.pdf
identifier: Zander, Dr. Katrin and Hamm, Prof. Dr. Ulrich (2009) Informationsverhalten der Konsumenten und ethische Werte ökologischer Lebensmittel. 10. Wissenschaftstagung Ökologischer Landbau, Zürich, 11.-13. Februar 2009.
relation: http://orgprints.org/14016/