?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Farmer+Consumer+Partnerships+Communicating+Ethical+Values%3A+a+conceptual+framework&rft.creator=Padel%2C+Susanne&rft.creator=G%C3%83%C2%B6ssinger%2C+Katherina&rft.subject=+Markets+and+trade&rft.subject=+Values%2C+standards+and+certification&rft.subject=+Social+aspects&rft.description=The+CORE-Organic+Farmer+Consumer+Partnership+project+develops+and+tests+innovative+generic+communication+strategies+as+a+valuable+tool+for+the+strategic+positioning+of+organic+companies+and+farmers'+initiatives+in+the+five+partner+countries%3A+Austria%2C+Germany%2C+Italy%2C+Switzerland+and+the+UK.+The+main+objective+is+to+determine+how+commitment+to+a+broader+range+of+ethical+values+than+those+covered+by+European+organic+regulations+can+be+reflected+in+communication+with+customers.+%0D%0AThis+report+represents+the+outcome+of+the+first+two+work+packages+(WPs+1+%26+2).+In+WP+1%2C+a+conceptual+framework+for+communicating+ethical+approaches+in+organic+agriculture+was+developed.+The+most+important+ethical+traditions+frequently+mentioned+in+the+context+of+ethical+consumerism+and+Corporate+Social+Responsibility+was+reviewed.+It+was+established+which+of+the+concerns+expressed+by+organic+stakeholders+go+beyond+current+organic+standards%2C+in+particular+the+European+Regulations.+These+concerns+and+the+activities+with+which+they+are+associated+are+referred+to+as+%C3%A2%C2%80%C2%98organicPlus%C3%A2%C2%80%C2%99+in+this+report.+In+WP+2%2C+in+a+two+step+empirical+study%2C+organicPlus+approaches+and+%C3%A2%C2%80%C2%98communication+arguments%C3%A2%C2%80%C2%99+of+organic+companies+were+identified+by+analysing+written+company+material+and+qualitative+interviews.+The+first+step+involved+mapping+101+companies+to+develop+a+general+understanding+of+the+issues+for+organic+SMEs.+In+a+second+step%2C+the+background+of+organicPlus+approaches+was+explored+in+greater+detail+in+20+case+study+companies.+%0D%0AChapter+1+summarises+the+basic+rationale+for+the+project.+OrganicPlus+activities+have+the+potential+to+differentiate+organic+products+in+a+growing+and+increasingly+globalised+market%2C+where+organic+products+compete+with+other+ethical+choices+such+as+local+or+regional+foods+and+%C3%A2%C2%80%C2%98Fairtrade%C3%A2%C2%80%C2%99+products.+%0D%0AIn+Chapter+2%2C+the+relevance+of+ethical+consumerism%2C+fair+trade+and+ethical+business+management+concepts%2C+such+as+Corporate+Social+Responsibility+(CSR)%2C+for+the+organic+sector+is+explored.+%0D%0AChapter+3+uses+stages+of+a+tool-kit+for+food+companies+(Corporate+Moral+Responsibility+Manual+by+Brom+et+al.%2C+2006)+to+explore+values+expressed+in+literature+about+the+organic+sector+and+compares+them+with+the+European+Regulation+(EEC)+2092%2F91+and+(EC)+834%2F2007+on+organic+production.%0D%0AChapter+4+describes+how+organic+companies+in+the+five+partner+countries+integrate+organicPlus+approaches+in+their+activities.+%0D%0AThe+final+chapter+brings+together+the+findings+from+the+two+WPs+and+provides+concluding+remarks+related+to+the+organicPlus+approach%2C+the+most+promising+communication+arguments+for+further+study+and+some+general+conclusions+and+recommendations.+%0D%0A%0D%0A&rft.date=2008&rft.type=Report&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Forgprints.org%2F12821%2F1%2FCORE_FCP_Vol1_Final_31_July.pdf&rft.identifier=Padel%2C+Susanne+and+G%C3%83%C2%B6ssinger%2C+Katherina+(2008)+Farmer+Consumer+Partnerships+Communicating+Ethical+Values%3A+a+conceptual+framework.+CORE+Organic+Project+Report%2C+1897.&rft.relation=http%3A%2F%2Forgprints.org%2F12821%2F