12574
1
archive
607
disk0/00/01/25/74
2008-10-02
2009-08-20 14:38:13
2009-08-20 14:38:13
conference_item
show
0
en
This paper is published in the conference proceedings:
Neuhoff, Daniel; Halberg, Niels; Alfldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lck, Lorna; Carporali, Fabio; Jensen, Henning Hgh; Migliorini, Paola and Willer, Helga, Eds. (2008) .Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/13672 and http://orgprints.org/13674
- int-conf-owc-2008-research-05-2
- eu_qlif_sub1
June 18-20, 2008
Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR
Modena, Italy
yes
0
TRUE
poster
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Midmore
Peter
Prof
-
Ayres
Natasha
Ms
-
Lund
Thomas Bøker
Mr
-
Naspetti
Simona
Dr
-
Zanoli
Raffaele
Prof
-
O'Doherty Jensen
Katerine
Dr
Understanding the Organic Consumer through Narratives: an International Comparison
pub
- 5markets
European organic consumer analysis
Consumer narratives drawing on life history, events and influences are used to explain evolving consumer behaviour with regard to purchasing and consumption of organic products. Triangulated qualitative interviews, involving 54 principal participants in major and average sized cities in Denmark, the UK and Italy form the empirical basis of the study, combined with shopping trip observation and supplementary interviews. The research uses Gardner’s (2004) concept of ‘change of mind’ as a starting point for analysis. While cultural and geographical contexts vary across countries, a key finding is that consumer behaviour co-evolves with market development. The study concludes that potential future marketing strategies must distinguish carefully between strongly committed and occasional consumers of organic products.
2008
published
public
8543
1
12574
1
rtf
en
public
Midmore_12574_ed.doc
Midmore_12574_ed.doc
97280
http://orgprints.org/12574/1/Midmore_12574_ed.doc