info:oai:orgprints.org:12574info:ofi/fmt:xml:xsd:bookMidmorePeterMidmore, Prof PeterAyresNatashaAyres, Ms Natasha LundThomas Bøker Lund, Mr Thomas BøkerNaspettiSimonaNaspetti, Dr SimonaZanoliRaffaeleZanoli, Prof RaffaeleO'Doherty JensenKaterineO'Doherty Jensen, Dr Katerine2008Understanding the Organic Consumer through Narratives: an International Comparison proceeding