?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Midmore%2C+Prof+Peter&rft.aulast=Midmore&rft.aufirst=Peter&rft.date=2008&rft.title=Understanding+the+Organic+Consumer+through+Narratives%3A+an+International+Comparison+&rft.genre=proceeding