12306 1 archive 8017 disk0/00/01/23/06 2008-09-25 2009-08-20 14:38:01 2009-08-20 14:38:01 conference_item show 0 en This paper is published in the conference proceedings: Neuhoff, Daniel; Halberg, Niels; Alfldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lck, Lorna; Carporali, Fabio; Jensen, Henning Hgh; Migliorini, Paola and Willer, Helga, Eds. (2008) .Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/13672 and http://orgprints.org/13674 int-conf-owc-2008-research-05-2 June 18-20, 2008 Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR Modena, Italy yes 0 TRUE poster Gambelli Danilo Dr Naspetti Simona Dr pub 9research 5markets 7consumer trust-building, laddering, network analysis, consumer behaviour A low level of information affects trust in organic quality in Italy. Since organic brands and labels credibility, depends on trust relationships that consumers perceive, it is crucial to understand which kind of relations are more relevant and which of them could have a positive or negative effect in the long-term. The purpose of this study is to examine trust relationship related to buying organic products, to better understand the consumer decision-making process and trust-builders inside the organic channel, using an innovative network approach based on laddering analysis. 2008 published public 8462 1 12306 1 rtf en public

Gambelli_12306_ed.rtf

Gambelli_12306_ed.rtf 185026 http://orgprints.org/12306/1/Gambelli_12306_ed.rtf