Organic EprintsEvaluating trust in organic quality marks: a network approach using laddering dataDaniloGambelliauthorSimonaNaspettiauthorA low level of information affects trust in organic quality in Italy. Since organic brands and labels credibility, depends on trust relationships that consumers perceive, it is crucial to understand which kind of relations are more relevant and which of them could have a positive or negative effect in the long-term. The purpose of this study is to examine trust relationship related to buying organic products, to better understand the consumer decision-making process and trust-builders inside the organic channel, using an innovative network approach based on laddering analysis. Research methodology and philosophy Markets and tradeConsumer issues2008Conference paper, poster, etc.

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