11771 1 archive 7662 disk0/00/01/17/71 2008-09-23 2009-08-20 14:37:35 2009-08-20 14:37:35 conference_item show 0 en This paper is published in the conference proceedings: Neuhoff, Daniel; Halberg, Niels; Alfldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lck, Lorna; Carporali, Fabio; Jensen, Henning Hgh; Migliorini, Paola and Willer, Helga, Eds. (2008) .Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/13672 and http://orgprints.org/13674 int-conf-owc-2008-research-01-2 June 18-20, 2008 Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR Modena, Italy yes 0 TRUE poster Darolt Moacir Roberto Dr. Constanty Hadrien pub 7consumer Organic consumers, network organic farmer, consumers organization *Project partnership between Agricultural Research Institute of Paraná (IAPAR)and Organic Consumers Association of Paraná (ACOPA). *Counties ,State, Countrie: Curitiba Metropolitan Area, Parana, Brazil. *Original Language - Portuguese The paper deals with marketing strategies in different sales channels and organic producers and consumers relationship. The empirical study was conducted on 41 organic horticultural farms in 16 municipalities within the Curitiba Metropolitan Area, Paraná, Brazil. Two types of farmers were identified: 1-Rural, with origins and life trajectories in the rural area and 2-Neorural, with urban area background having migrated to the rural milieu. Farmers who sell directly to consumers use more than 3 marketing channels, their production systems are diversified (+ than 20 products), management is complex and the farm is versatile (inn, restaurant, pick-and-pay, rural tourism) and producer/consumer relationship is bigger. Integrated farmers (indirect sales) have only one sales channel. Farmers follow production plans from the buying companies and the output is marketed through supermarket chains. Farming systems are simple (- than 5 products) and relationship with consumers is insignificant. Events such as visit to organic farms, advanced buying, producer/consumer direct credit and organic farming courses or field days, have strengthened producer/consumer relationship and provided consumer support to an organic farms network. 2008 published public 8285 1 11771 1 application/pdf en public

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