Organic EprintsProducers and Consumers Relationship Strategies in the Organic Market in BrazilMoacir RobertoDaroltauthorHadrienConstantyauthorThe paper deals with marketing strategies in different sales channels and organic producers and consumers relationship. The empirical study was conducted on 41 organic horticultural farms in 16 municipalities within the Curitiba Metropolitan Area, Paraná, Brazil. Two types of farmers were identified: 1-Rural, with origins and life trajectories in the rural area and 2-Neorural, with urban area background having migrated to the rural milieu. Farmers who sell directly to consumers use more than 3 marketing channels, their production systems are diversified (+ than 20 products), management is complex and the farm is versatile (inn, restaurant, pick-and-pay, rural tourism) and producer/consumer relationship is bigger. Integrated farmers (indirect sales) have only one sales channel. Farmers follow production plans from the buying companies and the output is marketed through supermarket chains. Farming systems are simple (- than 5 products) and relationship with consumers is insignificant. Events such as visit to organic farms, advanced buying, producer/consumer direct credit and organic farming courses or field days, have strengthened producer/consumer relationship and provided consumer support to an organic farms network.Consumer issues2008Conference paper, poster, etc.

Deposit Agreement

In depositing this eprint (a collection of files and associated bibliographic metadata), I grant Organic Eprints the right to make it permanently available on-line, with open access to all or in accordance with any access restrictions that I have specified. (Removal of eprints from the public archive is strongly discouraged, but will be granted upon request.)
I understand that Organic Eprints does not assume any responsibility if there is any breach of copyright in distributing these files or metadata.

For work being deposited by its own first author: I declare that this eprint is my own intellectual property and that I have the right to make it available in Organic Eprints in the manner chosen.

For work being deposited by someone other than its first author: I declare that I have gained the proper permissions from someone with the right to make this eprint available in Organic Eprints in the manner chosen - or that the material is in the public domain.

Clicking on the deposit button indicates your agreement to these terms. If you do not wish to deposit the eprint right now you can return to your user area, where you will find this eprint in your workspace. You can then later edit, clone and deposit it.