Information Acquisition Behaviour of Fair-Trade Coffee Consumers – a Survey by Means of an Information Display Matrix

11688 1 archive 311 disk0/00/01/16/88 2008-09-23 2009-08-20 14:37:32 2009-08-20 14:37:32 conference_item show 0 en This paper is published in the conference proceedings: Neuhoff, Daniel; Halberg, Niels; Alfldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lck, Lorna; Carporali, Fabio; Jensen, Henning Hgh; Migliorini, Paola and Willer, Helga, Eds. (2008) .Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/13672 and http://orgprints.org/13674 int-conf-owc-2008-research-05-2 June 18-20, 2008 Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR Modena, Italy yes 0 TRUE paper Aschemann Jessica Hamm Ulrich Information Acquisition Behaviour of Fair-Trade Coffee Consumers – a Survey by Means of an Information Display Matrix pub 5markets 7consumer Market research, marketing, information acquisition behaviour Fair-trade has grown into a noteworthy market segment. As a result, an increasing number of market players have emerged, each trying to communicate their own focal point in criteria and standards. However, the relative relevance of different criteria for the consumer remains unclear. This study explores the assessment of criteria in the choice of the most important fair-trade product, coffee, by tracing the information acquisition behaviour using an Information Display Matrix method. Special focus is given to organic production. Results serve as recommendations for those involved in the development of the organic fair-trade market. 2008 published public 8263 1 11688 1 rtf en public

Aschemann_11688_ed.doc

Aschemann_11688_ed.doc 122368 http://orgprints.org/11688/1/Aschemann_11688_ed.doc