creators_name: Aschemann, Jessica
creators_name: Hamm, Ulrich
type: conference_item
datestamp: 2008-09-23
lastmod: 2009-08-20 14:37:32
metadata_visibility: show
title: Information Acquisition Behaviour of Fair-Trade Coffee Consumers – a Survey by Means of an Information Display Matrix
ispublished: pub
subjects: 5markets
subjects: 7consumer
full_text_status: public
keywords: Market research, marketing, information acquisition behaviour
abstract: Fair-trade has grown into a noteworthy market segment. As a result, an increasing number of market players have emerged, each trying to communicate their own focal point in criteria and standards. However, the relative relevance of different criteria for the consumer remains unclear. This study explores the assessment of criteria in the choice of the most important fair-trade product, coffee, by tracing the information acquisition behaviour using an Information Display Matrix method. Special focus is given to organic production. Results serve as recommendations for those involved in the development of the organic fair-trade market. 
date: 2008
date_type: published
refereed: yes
citation: Aschemann, Jessica and Hamm, Ulrich (2008) Information Acquisition Behaviour of Fair-Trade Coffee Consumers – a Survey by Means of an Information Display Matrix. Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR, Modena, Italy, June 18-20, 2008.
document_url: http://orgprints.org/11688/1/Aschemann_11688_ed.doc