?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Dynamik+des+Kaufverhaltens+im+Bio-Sortiment&rft.subject=+Markets+and+trade&rft.subject=Consumer+issues&rft.description=The+main+goal+of+the+research+project+is+to+investigate+the+purchasing+behaviour+concerning+organic+food+over+time+and+the+individual+reasons+for+any+change+in+purchasing+behaviour.+For+the+first+time+valid+and+representative+data+on+the+demand+for+organic+food+are+at+the+disposal+of+the+research+project+over+a+period+of+years+(since+2004)%2C+which%2C+as+opposed+to+the+usual+panel+research+data%2C+were+focussed+on+the+real+purchasing+behaviour+of+20%2C000+GfK-panel+households+(compilation+of+all+purchases+of+goods+for+daily+use+via+scanner).+For+loose+goods+(without+EAN-Code)+there+were+13%2C000+households+at+the+research's+disposal%2C+which+were+equipped+with+a+code+book.+Topics+such+as+loyalty+to+organic+products%2C+correlation+to+purchasing+behaviour%2C+attitude%2C+confusion+between+organic+and+conventional+products+and+identification+of+loopholes+in+organic+food+products+will+be+discussed.%0D%0AThe+Department+of+Agricultural+and+Food+Marketing+is+responsible+for+the+conception+and+carrying+out+of+comprehensive+multivariate+analyses+of+GfK-panel+data+and+the+publication+of+project+results+via+papers+and+events.&rft.type=Project+description&rft.type=NonPeerReviewed&rft.identifier=%7BProject%7D+Dynamik+des+Kaufverhaltens+im+Bio-Sortiment.+[Dynamics+of+purchasing+behaviour+concerning+organic+food.]+Runs+2007+-+2009.+Project+Leader(s)%3A+Hamm%2C+Prof.+Dr.+Ulrich+and+Buder%2C+Dipl.Soz.+Fabian%2C+University+of+Kassel%2C+Faculty+of+Organic+Agricultural+Sciences.+More+information+online+at+%3Chttp%3A%2F%2Fwww.uni-kassel.de%2Fagrar%2Falm%2F%3Fc%3D96%26language%3Den+%3Chttp%3A%2F%2Fwww.uni-kassel.de%2Fagrar%2Falm%2F%3Fc%3D96%26language%3Den%3E%3E.&rft.relation=http%3A%2F%2Forgprints.org%2F11660%2F