%0 Generic
%A Christensen, Tove
%A Denver, Sigrid
%A Mørkbak, Morten Raun
%D 2007
%F orgprints:11337
%K Organic, animal welfare, food safety willingness to pay, choice experiments. 
%T Forbrugere er villige til merpris for kyllinger med høj dyrevelfærd og fødevaresikkerhed     
%U http://orgprints.org/11337/
%X Organic as well as non-organic consumers are willing to pay a price premium for animal welfare and food safety in when consuming chicken. Organic consumers are willing to pay a higher price premium than non-organic consumers. Also, organic consumers are willing to pay a price premium that exceeds the sum of price premiums for the individual characteristics.