@misc{orgprints11337, title = {Forbrugere er villige til merpris for kyllinger med h\oj dyrevelf\aerd og f\odevaresikkerhed }, author = {Tove Christensen and Sigrid Denver and Morten Raun M\orkbak}, year = {2007}, journal = {FOJOenyt}, keywords = {Organic, animal welfare, food safety willingness to pay, choice experiments. }, url = {http://orgprints.org/11337/}, abstract = {Organic as well as non-organic consumers are willing to pay a price premium for animal welfare and food safety in when consuming chicken. Organic consumers are willing to pay a higher price premium than non-organic consumers. Also, organic consumers are willing to pay a price premium that exceeds the sum of price premiums for the individual characteristics. } }