%A Tove Christensen
%A Sigrid Denver
%A Morten Raun M?rkbak
%T Food safety and the reversed political consumer
%X We address the question of whether people act as political consumers in relation to food safety. By linking evidence from economic valuation studies on consumers? willingness to pay with sociological studies on consumer behaviour and market studies, we find that food safety does not call for political consumption ? rather, food safety calls for reversed political consumption. 
%D 2007
%K Organic, consumer preferences, citizen preferences, willingness to pay, political consumption
%L orgprints11336