Food safety and the reversed political consumerToveChristensenauthorSigridDenverauthorMorten RaunMørkbakauthorWe address the question of whether people act as political consumers in relation to food safety. By linking evidence from economic valuation studies on consumers’ willingness to pay with sociological studies on consumer behaviour and market studies, we find that food safety does not call for political consumption – rather, food safety calls for reversed political consumption. Consumer issues2007Conference paper, poster, etc.