http://orgprints.org/11336/ Food safety and the reversed political consumer We address the question of whether people act as political consumers in relation to food safety. By linking evidence from economic valuation studies on consumers’ willingness to pay with sociological studies on consumer behaviour and market studies, we find that food safety does not call for political consumption – rather, food safety calls for reversed political consumption. Christensen, Tove Denver, Sigrid Mørkbak, Morten Raun 7consumer DA3_CONCEPTS Food safety and the reversed political consumer 2007-10-01 Christensen, Tove; Denver, Sigrid and Mørkbak, Morten Raun (2007) Food safety and the reversed political consumer. Nordic Consumer Policy Research, Helsinki, Finland, 3 -5 October 2007. [ Unpublished, ] * source