?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Farmer+Consumer+Partnerships&rft.subject=+Markets+and+trade&rft.subject=+Community+development&rft.subject=Consumer+issues&rft.subject=+Produce+chain+management&rft.description=Globalisation+and+growing+anonymity+of+trade+with+organic+products+causes+farmers+in+Europe+to+see+themselves+forced+to+lower+their+production+standards+in+order+to+stand+up+to+world-wide+competition.+Furthermore+consumers+criticise+food+products+which+were+produced+under+unsatisfactory+social+and+environmental+conditions.+Thus%2C+this+project+investigates+marketing+and+communication+strategies+by+which+organic+farmers+try+to+include+higher+ethical+values+in+their+production+than+the+legal+ones.+The+aim+is+to+know+which+communication+arguments+for+ethical+aspects+have+proved+to+be+the+most+promising+from+the+consumers%C3%A2%C2%80%C2%99+point+of+view+in+different+countries.%0D%0AIn+the+first+part+of+this+project+promising+communication+strategies+and+arguments+of+farmers%C3%A2%C2%80%C2%99+organisations+will+be+identified.+Selected+arguments+will+be+tested+in+different+regions+by+a+so-called+Information+Display+Matrix+(IDM).+With+this+tool+the+best+ranked+alternative+product+attributes+and+sales+arguments+will+be+detected.+Advertising+companies+will+then+develop+product+labels+and+leaflets+with+information+using+the+best-ranked+arguments+per+country.+Afterwards%2C+different+proposals+for+labels+and+leaflets+will+be+tested+in+a+two+step+approach+with+consumers+by+using+Focus+Group+Discussions+and+a+sales+experiment+in+a+so-called+Consumer+Choice+Test.+The+experiment+will+be+used+to+analyse+consumers%C3%A2%C2%80%C2%99+buying+behaviour+and+willingness+to+pay+by+presenting+real+products+in+a+close+to+realistic+laboratory+setting.%0D%0AThe+results+will+provide+a+valuable+tool+for+the+strategic+positioning+of+organic+companies+and+farmers%C3%A2%C2%80%C2%99+initiatives+to+differentiate+their+products+from+the+mass+market+of+organic+products+and+improve+their+products%C3%A2%C2%80%C2%99+image+and+the+consumers%C3%A2%C2%80%C2%99+willingness+to+pay.+Policy+makers+will+gain+a+better+understanding+of+the+country-specific+ethical+attitudes+and+behaviour+of+consumers.%0D%0A%0D%0AProject+partners+are%3A%0D%0AProf.+Dr.+Ulrich+Hamm%2C+University+of+Kassel%2C+DE%0D%0ADr.+Matthias+Stolze%2C+Research+Institute+of+Organic+Farming+(FibL)%2C+CH%0D%0ADr.+Susanne+Padel%2C+University+of+Wales%2C+Aberystwyth+(UWA)%2C+UK%0D%0AProf.+Dr.+Bernd+Freyer%2C+University+of+Natural+Resources+and+Applied+Life+Sciences+(BOKU)%2C+AT%0D%0AProf.+Dr.+Raffaele+Zanoli%2C+Universit%C3%83%C2%A0+Politecnica+delle+Marche+(UNIVPM)%2C+IT%0D%0ADr.+Roberta+Callieris%2C+Medditerrean+Agronomic+Institute+of+Bari+(IAMB)%2C+IT%0D%0A&rft.type=Project+description&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Forgprints.org%2F11028%2F1%2FCORE_FCP_Vol1_Final_31_July.pdf&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Forgprints.org%2F11028%2F2%2Ffibl-projekt-soziooekonomie-zukunftsunternehmen-EU-CORE-organic-Farmer-Consumer.pdf&rft.identifier=%7BProject%7D+FCP%3A+Farmer+Consumer+Partnerships.+[Farmer+Consumer+Partnerships.]+Runs+2007+-+2010.+Project+Leader(s)%3A+Hamm%2C+Prof.+Dr.+Ulrich+and+Zander%2C+Dr.+Katrin%2C+Universit%C3%83%C2%A4t+Kassel.+More+information+online+at+%3Chttp%3A%2F%2Ffcp.coreportal.org+%3Chttp%3A%2F%2Ffcp.coreportal.org%3E%3E.&rft.relation=http%3A%2F%2Forgprints.org%2F11028%2F