Organic Marketing Initiativesand Rural Development: Summary of results and conclusionsSusannePadelauthorPeterMidmoreauthorThe presentation shows a summary of the results of the OMIARD project. The presentation is based on the final project report by Schmid, Sanders and Midmore (2004). It summarizes the main findings of the research project that provided a comprehensive analysis of organic marketing initiatives (OMIs) in Europe and outlined their important role in rural regions. The investigation of the current market conditions for organic products in Europe and the strategies adopted by the OMIs in response to them. It also examined the factors influencing success or failure of organic marketing initiatives, explored future trends in the market and offerd recommendations for both policy makers and for those directly involved in OMIs. Markets and tradeConsumer issues2007Conference paper, poster, etc.