%A N Geen
%A C Firth
%A D Maye
%A B Ilbery
%J Aspects of Applied Biology 79, What will organic farming deliver? COR 2006
%T Diverse characteristics of UK organic direct marketing chains
%X In the past few years, organic direct sales in the UK have grown rapidly. Direct sales are assumed to have short or distinct marketing chains from farm gate to consumer. This paper begins by outlining some current problems with the widely accepted defi nition of organic direct sales and charts some of their diverse characteristics. It goes on to argue that the mix of organic direct and multi-farm direct sales is so diverse that a greater clarification of terms is necessary in order to progress consumer, policy and research understanding.
%K Organic, food supply chains, direct sales, direct marketing chains
%P 75-78
%E C Atkinson
%E B Ball
%E D H K Davies
%E R Rees
%E G Russell
%E E A Stockdale
%E C A Watson
%E R Walker
%E D Younie
%D 2006
%I Association of Applied Biologists
%L orgprints10183