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Consumers’ Demands and Preferences for Organic Foods: A Survey Study in Mashhad, Iran

Ghorbani, Mohammad; Mahmoudi, Hossein and Liaghati, Houman (2007) Consumers’ Demands and Preferences for Organic Foods: A Survey Study in Mashhad, Iran. Poster at: 3rd QLIF Congress: Improving Sustainability in Organic and Low Input Food Production Systems, University of Hohenheim, Germany, March 20-23, 2007.

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Summary

Agriculture has always been an important sector of the Iranian economy. For this reason, the investigation of consumers' demands and priorities in relation to organic products is our concern since no study has been conducted in this area in Iran. This paper aims to investigate consumers' knowledge concerning organic foodstuffs and the factors influencing consumption of organic product in the families of Mashhad so that some recommendations may finally be presented. In fact, while organic farming has been promoted as an environmentally-friendly approach and has been developed during the last few years in most developed countries, there is little emphasis placed on this in developing countries such as Iran. In order to identify consumer demand for organic foods, 180 respondents were interviewed by means of a questionnaire.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Poster
Keywords:Organic foods, Consumers, Demand, Awareness, Preference
Subjects: Values, standards and certification > Consumer issues
Research affiliation: International Conferences > 2007: 3rd QLIF Congress > 1 Consumers
Deposited By: Mahmoudi, Hossein
ID Code:9831
Deposited On:08 Mar 2007
Last Modified:12 Apr 2010 07:34
Document Language:English
Status:Published
Refereed:Not peer-reviewed
Additional Publishing Information:The final version of this paper is published in:
Niggli, Urs; Leifert, Carlo; Alföldi, Thomas; Lück, Lorna and Willer, Helga, Eds. (2007) Improving Sustainability in Organic and Low Input Food Production Systems. Proceedings of the 3rd International Congress of the European Integrated Project Quality Low Input Food (QLIF). University of Hohenheim, Germany, March 20 – 23, 2007. Research Institute of Organic Agriculture FiBL, CH-Frick.http://orgprints.org/10417/
Printed copies may be ordered from the FiBL Shop at www.shop.fibl.org.

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