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9831: Consumers’ Demands and Preferences for Organic Foods: A Survey Study in Mashhad, Iran

Ghorbani, Mohammad; Mahmoudi, Hossein and Liaghati, Houman (2007) Consumers’ Demands and Preferences for Organic Foods: A Survey Study in Mashhad, Iran. Poster presented at 3rd QLIF Congress: Improving Sustainability in Organic and Low Input Food Production Systems, University of Hohenheim, Germany, March 20-23, 2007.

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Summary

Agriculture has always been an important sector of the Iranian economy. For this reason, the investigation of consumers' demands and priorities in relation to organic products is our concern since no study has been conducted in this area in Iran. This paper aims to investigate consumers' knowledge concerning organic foodstuffs and the factors influencing consumption of organic product in the families of Mashhad so that some recommendations may finally be presented. In fact, while organic farming has been promoted as an environmentally-friendly approach and has been developed during the last few years in most developed countries, there is little emphasis placed on this in developing countries such as Iran. In order to identify consumer demand for organic foods, 180 respondents were interviewed by means of a questionnaire.

Document Language:English
Keywords:Organic foods, Consumers, Demand, Awareness, Preference
Subject Areas: Values, standards and certification > Consumer issues
Research affiliation: International Conferences > QLIF Congress 2007 > 1 Consumers
Total budget (Euro):0
Orgprints ID Number:9831
Contact:Mahmoudi, Hossein
Deposited On:08 March 2007
EPrint Type:Conference poster
Published?:Published
Type of presentation:Poster
Peer Review Status:Not peer-reviewed
Additional Publishing Information:The final version of this paper is published in:
Niggli, Urs; Leifert, Carlo; Alföldi, Thomas; Lück, Lorna and Willer, Helga, Eds. (2007) Improving Sustainability in Organic and Low Input Food Production Systems. Proceedings of the 3rd International Congress of the European Integrated Project Quality Low Input Food (QLIF). University of Hohenheim, Germany, March 20 – 23, 2007. Research Institute of Organic Agriculture FiBL, CH-Frick.http://orgprints.org/10417/
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