9671: From field to plate: Farmer-to-consumer direct marketing for organic and regional products [From field to plate: Farmer-to-consumer direct marketing for organic and regional products ]
(2007) From field to plate: Farmer-to-consumer direct marketing for organic and regional products [From field to plate: Farmer-to-consumer direct marketing for organic and regional products ]. Paper presented at Zwischen Tradition und Globalisierung - 9. Wissenschaftstagung Ökologischer Landbau, Universität Hohenheim, Stuttgart, Deutschland, 20.-23.03.2007.
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Summary
The importance of direct marketing for high quality farm products has increased in the last few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey in 30 organic and conventional on-farm stores in Germany. The results emphasize the role of the store atmosphere and customer service as the main influencing factors on customer satisfaction.
| Document Language: | English |
|---|---|
| Keywords: | consumer satisfaction, market research, marketing, direct marketing |
| Subject Areas: | Food systems > Markets and trade |
| Research affiliation: | International Conferences > Scientific Conferences for D,A,CH (Wissenschaftstagung) > Scientific Conference 2007 > 3 Socioeconomics > 3.2 Marketing and market research |
| Total budget (Euro): | 0 |
| Orgprints ID Number: | 9671 |
| Contact: | Kennerknecht, Raphael |
| Deposited On: | 10 May 2007 |
| EPrint Type: | Conference paper |
| Published?: | Published |
| Type of presentation: | Paper |
| Peer Review Status: | Peer-reviewed and accepted |
| Additional Publishing Information: | Die endgültige Version des Beitrags ist veröffentlicht in: S. Zikeli, W. Claupein, S. Dabbert, B. Kaufmann, T. Müller und A. Valle Zárate, Hrsg. (2007) Zwischen Tradition und Globalisierung – 9. Wissenschaftstagung Ökologischer Landbau, Universität Hohenheim, Deutschland, 20.-23. März 2007, http://orgprints.org/10742/ |
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