9282: Entwicklung regionaler Vermarktungsstrategien gefährdeter Tomatensorten in NRW, Deutschland [Development of Regional Marketing Strategies of Endangered Tomato Cultivars in NRW, Germany]
(2007) Entwicklung regionaler Vermarktungsstrategien gefährdeter Tomatensorten in NRW, Deutschland [Development of Regional Marketing Strategies of Endangered Tomato Cultivars in NRW, Germany]. Poster presented at Zwischen Tradition und Globalisierung - 9. Wissenschaftstagung Ökologischer Landbau, Universität Hohenheim, Stuttgart, Deutschland, 20.-23.03.2007.
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Summary
Four old and endangered tomato cultivars were cultivated in a greenhouse under organic conditions. With an average yield between 10 to 12 kg m-2, these old cultivars can compete with those tomato cultivars currently dominating the organic market. New marketing strategies were developed, tested in focus groups and offered on the re-gional market in organic shops and in a staff canteen. Both a coloured tomato basket and a mixed tomato fruit salad were positively evaluated by the consumers. Short distribution distances, preserving biodiversity and organic production were important preference factors for the consumers.
| Document Language: | Deutsch - German |
|---|---|
| Keywords: | Biodiversität, Marktforschung, Regionalwirtschaft |
| Subject Areas: | Food systems > Markets and trade |
| Research affiliation: | International Conferences > Scientific Conferences for D,A,CH (Wissenschaftstagung) > Scientific Conference 2007 > 3 Socioeconomics > 3.2 Marketing and market research |
| Total budget (Euro): | 0 |
| Orgprints ID Number: | 9282 |
| Contact: | Klein, Daniela |
| Deposited On: | 31 May 2007 |
| EPrint Type: | Conference poster |
| Published?: | Published |
| Type of presentation: | Poster |
| Peer Review Status: | Peer-reviewed and accepted |
| Additional Publishing Information: | Die endgültige Version des Beitrags ist veröffentlicht in: S. Zikeli, W. Claupein, S. Dabbert, B. Kaufmann, T. Müller und A. Valle Zárate, Hrsg. (2007) Zwischen Tradition und Globalisierung – 9. Wissenschaftstagung Ökologischer Landbau, Universität Hohenheim, Deutschland, 20.-23. März 2007, http://orgprints.org/10742/ |
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