home    about    browse    search    latest    help 
Login | Create Account

Entwicklung regionaler Vermarktungsstrategien gefährdeter Tomatensorten in NRW, Deutschland

Klein, Daniela; Simons, Johannes; Banik, Ina and Köpke, Ulrich (2007) Entwicklung regionaler Vermarktungsstrategien gefährdeter Tomatensorten in NRW, Deutschland. [Development of Regional Marketing Strategies of Endangered Tomato Cultivars in NRW, Germany.] Poster at: Zwischen Tradition und Globalisierung - 9. Wissenschaftstagung Ökologischer Landbau, Universität Hohenheim, Stuttgart, Deutschland, 20.-23.03.2007.

[img] PDF
31Kb

Summary

Four old and endangered tomato cultivars were cultivated in a greenhouse under organic conditions. With an average yield between 10 to 12 kg m-2, these old cultivars can compete with those tomato cultivars currently dominating the organic market. New marketing strategies were developed, tested in focus groups and offered on the re-gional market in organic shops and in a staff canteen. Both a coloured tomato basket and a mixed tomato fruit salad were positively evaluated by the consumers. Short distribution distances, preserving biodiversity and organic production were important preference factors for the consumers.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Poster
Keywords:Biodiversität, Marktforschung, Regionalwirtschaft
Subjects: Food systems > Markets and trade
Research affiliation: International Conferences > 2007: Scientific Conference on Organic Agriculture > 3 Socioeconomics > 3.2 Marketing and market research
Deposited By: Klein, Dr. Daniela
ID Code:9282
Deposited On:31 May 2007
Last Modified:12 Apr 2010 07:34
Document Language:German - Deutsch
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:Die endgültige Version des Beitrags ist veröffentlicht in:
S. Zikeli, W. Claupein, S. Dabbert, B. Kaufmann, T. Müller und A. Valle Zárate, Hrsg. (2007)
Zwischen Tradition und Globalisierung – 9. Wissenschaftstagung Ökologischer Landbau, Universität Hohenheim, Deutschland, 20.-23. März 2007, http://orgprints.org/10742/

Repository Staff Only: item control page