8652: Unraveling the complexity of the organic catering supply chain
Unraveling the complexity of the organic catering supply chain. ..
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Summary
The last decade supply chains other than retail are becoming more interesting for organic sales because of significant market growth. In this out of home sector the article’s focus is on catering, since that’s where professionalism with respect to marketing and logistics has developed best. A model of the catering supply chain will show it’s organisational complexity, which is often mentioned as the main obstacle for introducing organic food. In this paper it is shown that this is a problem indeed, yet it relates to non-organic issues. It is shown that, by decomposing the problem of introducing organic food in catering, it can be embedded in a more general context leading to opportunities in knowledge transfer and other priorities in how to upscale organic catering.
| Subject Areas: | "Organics" in general |
|---|---|
| Research affiliation: | International Conferences > Joint Organic Congress 2006 > Theme 11: Understanding consumption |
| Total budget (Euro): | 0 |
| Orgprints ID Number: | 8652 |
| Contact: | Hansen, Grethe |
| Deposited On: | 07 June 2006 |
| EPrint Type: | Submit a paper or a poster to a conference |
| Type of presentation: | Paper |
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