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Relationship between sensory attributes, hidden attributes and price in influencing consumer perception of organic foods

Brennan, Charles S and Kuri, Victor (2002) Relationship between sensory attributes, hidden attributes and price in influencing consumer perception of organic foods. In: Powell, Jane and et al., (Eds.) Proceedings of the UK Organic Research 2002 Conference, Organic Centre Wales, Institute of Rural Studies, University of Wales Aberystwyth, pp. 65-68.

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This report was presented at the UK Organic Research 2002 Conference. Consumer attitudes to foods are mainly influenced by quality attributes. Ethical factors are important in some cases, but they may be overstated. The relationships between consumers' awareness of organic food, price and perceived quality of food were investigated by tests involving series of consumer panels and sensory evaluation. Sensory responses were also matched to instrumental analysis data. Results indicated that overall there was no relation between panellist’s views about organic foods and their sensory perceptions. Eighty percent of the panellists felt that organic products were too expensive, but would buy them if they were cheaper. However the study showed that most of the people would not be likely to change their preference once they had made a product choice based upon sensory attributes. This has important implications, indicating that not only price, but also sensory quality of organic food must be considered in order to maintain repeated purchases by most consumers.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Colloquium of Organic Researchers; COR; organic food, consumer attitudes, sensory,tests purchase, price
Subjects: Food systems > Food security, food quality and human health
Values, standards and certification > Evaluation of inputs
Values, standards and certification > Consumer issues
Research affiliation: UK > Univ. Plymouth
UK > Colloquium of Organic Researchers (COR) > COR 2002
Deposited By: Powell, Ms Jane
ID Code:8364
Deposited On:23 Oct 2006
Last Modified:12 Apr 2010 07:33
Document Language:English
Refereed:Not peer-reviewed

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