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Predicting Consumer Choices of Organic Food: Results from the CONDOR Project

Thøgersen, Professor John (2006) Predicting Consumer Choices of Organic Food: Results from the CONDOR Project. Paper at: Joint Organic Congress, Odense, Denmark, May 30-31, 2006.

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Summary

Based on a survey in eight European countries, a model of consumer decision making and behaviour with regard to organic food is presented as well as comparative results. It is found that the reasons given and the reasoning behind choosing organic products are quite similar across countries, but that whereas behavioural intentions are predictive of behaviour in the North, this is not the case in the South of Europe. A framework for understanding the difference between North and South is presented.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Subjects: Values, standards and certification > Consumer issues
Research affiliation: International Conferences > 2006: Joint Organic Congress > Theme 11: Understanding consumption
Deposited By: Thøgersen, Professor John
ID Code:8068
Deposited On:09 May 2006
Last Modified:12 Apr 2010 07:33
Document Language:English
Status:Published
Refereed:Not peer-reviewed

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