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8068: Predicting Consumer Choices of Organic Food: Results from the CONDOR Project

Thøgersen, Professor John (2006) Predicting Consumer Choices of Organic Food: Results from the CONDOR Project. Paper presented at Joint Organic Congress, Odense, Denmark, May 30-31, 2006..

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Summary

Based on a survey in eight European countries, a model of consumer decision making and behaviour with regard to organic food is presented as well as comparative results. It is found that the reasons given and the reasoning behind choosing organic products are quite similar across countries, but that whereas behavioural intentions are predictive of behaviour in the North, this is not the case in the South of Europe. A framework for understanding the difference between North and South is presented.

Document Language:English
Subject Areas: Values, standards and certification > Consumer issues
Research affiliation: International Conferences > Joint Organic Congress 2006 > Theme 11: Understanding consumption
Total budget (Euro):0
Orgprints ID Number:8068
Contact:Thøgersen, Professor John
Deposited On:09 May 2006
EPrint Type:Submit a paper or a poster to a conference
Published?:Published
Type of presentation:Paper
Peer Review Status:Not peer-reviewed

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