8027: Information about the markets of organic farming through household panel

Schantl, Mag Micaela and Karner, DI Erika (2006) Information about the markets of organic farming through household panel. Paper presented at Joint Organic Congress, Odense, Denmark, May 30-31, 2006..

Summary

Abstract - A representative household panel is a good and reliable instrument for analysing different kinds of markets. It delivers quantative data which can be observed over a long period of time, therefore trends can be derivated. In terms of organic markets data is not fully reliable as consumers have to enter their shopping into a diary and not all the entries can be checked if they are complete and true. But we know from qualitative interviews that consumers tend to say that they buy a high percentage of organic products which does not reflect their real shopping behaviour – their answers therefore are rather socially motivated than true. Household panel can therefore be one instrument among of others for analysing organic markets. There will hardly be a chance to find one single tool for market analysis. The main aim and the steps to take should be to
1. find the most effective tools for evaluating the one side of production, and the other of in-home and out of home consumption.
2. find a way to bring this data together for estimations of market size and developments in past and future times.
3. harmonize methodologies, instruments and data within the EU.
Abstract - A representative household panel is a good and reliable instrument for analysing different kinds of markets. It delivers quantative data which can be observed over a long period of time, therefore trends can be derivated. In terms of organic markets data is not fully reliable as consumers have to enter their shopping into a diary and not all the entries can be checked if they are complete and true. But we know from qualitative interviews that consumers tend to say that they buy a high percentage of organic products which does not reflect their real shopping behaviour – their answers therefore are rather socially motivated than true. Household panel can therefore be one instrument among of others for analysing organic markets. There will hardly be a chance to find one single tool for market analysis. The main aim and the steps to take should be to
1. find the most effective tools for evaluating the one side of production, and the other of in-home and out of home consumption.
2. find a way to bring this data together for estimations of market size and developments in past and future times.
3. harmonize methodologies, instruments and data within the EU.

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