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Preferences for food safety and animal welfare – a choice experiment study comparing organic and conventional consumers

Christensen, Tove; Mørkbak, Morten; Denver, Sigrid and Hasler, Berit (2006) Preferences for food safety and animal welfare – a choice experiment study comparing organic and conventional consumers. Paper at: Joint Organic Congress, Odense, Denmark, May 30-31, 2006.

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Summary

Food quality attributes such as food safety and animal welfare are increasingly influencing consumers’ choices of food products. These attributes are not readily traded in the markets. Hence, stated pref-erence methods have proven to be valuable tools for eliciting preferences for such non-traded attributes. A discrete choice experiment is employed, and the re-sults indicate that consumers in general are willing to pay a premium for campylobacter-free chicken and for improved animal welfare; and they are willing to pay an additional premium for a product containing both attributes. Further, we find that organic consumers have a higher willingness to pay for animal welfare than other consumers, but they are not willing to pay more than conventional consumers when it comes to their willingness to pay for avoiding campylobacter.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Subjects: Values, standards and certification > Consumer issues
Research affiliation: International Conferences > 2006: Joint Organic Congress > Theme 12: Measuring the trends
Deposited By: Mørkbak, Ph.D student Morten
ID Code:7707
Deposited On:09 May 2006
Last Modified:12 Apr 2010 07:32
Document Language:English
Status:Published
Refereed:Not peer-reviewed

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