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The ‘intermittent’ organic consumers: a sociological interpretation of the variability of organic consumption.

Lamine, Dr Claire (2006) The ‘intermittent’ organic consumers: a sociological interpretation of the variability of organic consumption. Paper at: Joint Organic Congress, Odense, Denmark, May 30-31, 2006.

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Summary

Market studies give evidence that the growth of organic consumption relies much more on occasional consumers than on exclusive ones. Therefore it is worth trying to understand qualitatively the practices and representations of these ‘intermittent’ organic eaters. From the analysis of eaters’ trajectories, of their motivations and concerns, and of their provisioning, cooking and eating practices, this paper will demonstrate that the organic choice is more heterogeneous than it is often considered, that it encompasses a variety of concerns, and that it consists in a changing balance between delegation to the label and implication. This analysis finally points out the necessity to tightly link production and consumption perspectives so as to address the future of organics


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Subjects: Values, standards and certification > Consumer issues
Research affiliation: International Conferences > 2006: Joint Organic Congress > Theme 12: Measuring the trends
Deposited By: Lamine, Dr Claire
ID Code:7554
Deposited On:09 May 2006
Last Modified:12 Apr 2010 07:32
Document Language:English
Status:Published
Refereed:Not peer-reviewed

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