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Consumption of organic products: Challenge for performance of supply chain.

Kottila, Marja-Riitta and Rönni, Päivi (2006) Consumption of organic products: Challenge for performance of supply chain. Paper at: Joint Organic Congress, Odense, Denmark, May 30-31, 2006.

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Summary

Lengths of organic supply chains have been increased by the emergence of intermediaries between consumers and organic farmers. The involvement of supermarkets forces the organic chain to merge into the conventional food chain. The small segment of organic products and consumers creates a challenge for the performance of the organic chain. The case-studies described here were conducted to learn more about the performance of the chain. For this purpose, actors along the chain (from farmers to consumers) were interviewed. Three dimensions affecting performance were found, as well as three different levels of commitment to organics.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Subjects: Food systems
Food systems > Produce chain management
Research affiliation: International Conferences > 2006: Joint Organic Congress > Theme 11: Understanding consumption
Deposited By: Kottila, Marja-Riitta
ID Code:7244
Deposited On:10 May 2006
Last Modified:12 Apr 2010 07:32
Document Language:English
Status:Published
Refereed:Not peer-reviewed

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