home    about    browse    search    latest    help 
Login | Create Account

Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France).

SANS, Pierre; de FONTGUYON, Guy; SYLVANDER, Bertil; LE FLOC'H, Aude; AUERSALMI, M. and SCHMID, Otto (2004) Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France). Paper at: Socio-economic aspects of animal health and food safety in organic farming systems, Florence (Italy), 5-7 September 2003.

[img] PDF
263Kb

Summary

This contribution aims to present the results of a French case-study analysis - BioBourgogne Viande - carried up by members of three research teams in the framework of the European Program OMIaRD (Organic Marketing Initiatives and Rural Development) .
In a first part, after a brief description of the region where the O.M.I is located, we present the main features of the development of BioBourgogne Viande, from its origins to the present day. In a second part, the motivations, cohesion and competencies are analysed in the structure of a SWOT (opportunities, threats, strengths and weaknesses), identifying organisational learning processes through the past ten years


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:MARKETING, INITIATIVE, BEEF MEAT, FRANCE
Subjects: Food systems > Markets and trade
Food systems > Produce chain management
Research affiliation: European Union > Organic Marketing Initiatives OMIaRD
Related Links:http://www.irs.aber.ac.uk/omiard/
Deposited By: SANS, M. Pierre
ID Code:6741
Deposited On:08 Mar 2006
Last Modified:12 Apr 2010 07:32
Document Language:English
Status:Published
Refereed:Not peer-reviewed

Repository Staff Only: item control page