SANS, Pierre; de FONTGUYON, Guy; SYLVANDER, Bertil; LE FLOC'H, Aude; AUERSALMI, M. and SCHMID, Otto (2004) Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France). Paper at: Socio-economic aspects of animal health and food safety in organic farming systems, Florence (Italy), 5-7 September 2003.
This contribution aims to present the results of a French case-study analysis - BioBourgogne Viande - carried up by members of three research teams in the framework of the European Program OMIaRD (Organic Marketing Initiatives and Rural Development) .
In a first part, after a brief description of the region where the O.M.I is located, we present the main features of the development of BioBourgogne Viande, from its origins to the present day. In a second part, the motivations, cohesion and competencies are analysed in the structure of a SWOT (opportunities, threats, strengths and weaknesses), identifying organisational learning processes through the past ten years
|EPrint Type:||Conference paper, poster, etc.|
|Type of presentation:||Paper|
|Keywords:||MARKETING, INITIATIVE, BEEF MEAT, FRANCE|
|Subjects:|| Food systems > Markets and trade|
Food systems > Produce chain management
|Research affiliation:||European Union > Organic Marketing Initiatives OMIaRD|
|Deposited By:||SANS, M. Pierre|
|Deposited On:||08 Mar 2006|
|Last Modified:||12 Apr 2010 07:32|
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