6715: The strategic turn of Organic Farming in Europe : from a resource based to an entrepreneurial approach of Organic Marketing Initiatives

Sylvander, Bertil and Schieb-Bienfait, Nathalie (2005) The strategic turn of Organic Farming in Europe : from a resource based to an entrepreneurial approach of Organic Marketing Initiatives, in Marsden, Terry and Murdoch, Jonathan, Eds. Between the local and the global : confronting the complexity in the contemporary food sector, chapter 10. Cardiff University Press.

Summary

This chapter explores the Organic farming’s development potential in Europe by analysing
the enterprises capacities to reach a workable structure of the supply chains, in order to
market good products at reasonable prices. This study has been carried out in the framework
of an European project (OMIaRD), which aimed to assess the impact of the Organic
Marketing Initiatives on Rural Development. The results show that, after a growing phase,
most of the Organic Marketing Initiatives meet a strategic turn point, linked to their ability to
face logistic problems, linked to an increasing of collected, processed and marketed volumes.
This strategic turn point leads them to take decisions together with their stakeholders, so as
the economic and ethical goals are not questioned by the changes to be implemented.

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