Abstract:
The principal objective of this dissertation is to investigate the willingness to pay for quality. The dissertation consists of four papers exploring Norwegian consumer preferences for imported and hormone-treated beef. The first paper presents an analysis of a stated choice survey using a mixed logit model. Target markets for imported and hormone-treated beef are identified, and micro simulations are used to predict market shares and illuminate substitution patterns. The second paper presents an analysis of an experimental auction market conducted to elicit realistic willingness to pay values for imported and hormone-treated beef. The third paper presents a new method for calibrating hypotethical willingness values estimated from stated choice surveys with willingness to pay values obtained from experimental auctions. The fourth paper presents a new method for incorporating results of an experimental auction into the joint logit model normally used to combine revealed and stated choice data. The methods proposed in the third and fourth paper are illustrated with the data used in the first and second paper.
Key words: Consumer preferences, willingness-to-pay, experimental economics, stated choice surveys, calibration methods, hormone-treated beef.
The dissertation was handed to the committee in March 2003, and sucessfully defended June 27, 2003. Professor Kyrre Rickertsen was the advisor for this dissertation.
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Frode Alfnes was born in Trondheim in 1972. He previously holds a Master in economics (cand. oecon) from the University of Oslo (1997). |
