5513: The strategic turn of Organic Farming in Europe : a resource based approach of Organic Marketing Initiatives

Sylvander, B.; Schieb-Bienfait, N.; Le Floch-Wadel, O. and Couallier, C. (2004) The strategic turn of Organic Farming in Europe : a resource based approach of Organic Marketing Initiatives. Paper presented at XI World Congress of Rural Sociology, Trondheim, Norway, July 25-30, 2004.

Full text available as:
Source file (full paper) - May require special text editors or viewers

Summary

This paper explores the Organic farming’s development potential in Europe by analysing the enterprises capacities to reach a workable structure of the supply chains, in order to market good products at reasonable prices. This study has been carried out in the framework of the OMIaRD project, which aimed to assess the impact of the Organic Marketing Initiatives on Rural Development. The results show that, after a growing phase, most of the OMIs meet strategic problems linked to their ability to face an increasing of collected, processed and marketed volumes. This strategic turn point leads them to take decisions together with their stakeholders, so as the economical and ethical goals are not questioned by the changes to be implemented.

Document Language:	English
Keywords:	rural development.rural development.organic marketing
Subject Areas:	Food systems > Policy environments and social economy Food systems > Markets and trade
Research affiliation:	France > INRA - Institut National de la Recherche Agronomique
Total budget (Euro):	0
Orgprints ID Number:	5513
Contact:	DIOLEZ, Mrs Annick
Deposited On:	06 September 2005
EPrint Type:	Conference paper
Published?:	In Press
Peer Review Status:	Not peer-reviewed
Related Links:	http://www.irs.aber.ac.uk/omiard/

Archive Staff Only: edit this record