Organic in the supermarkets – global trends

Summary

The presentation gives an overview of the current status of the markteing of organic productsion in supermarkets world-wide.
The main conclusions are:
- In 2004 thre waw an organic market growth in most observed countries
- Conventional retailer play a dominant role as organic market driver
- There are many countries with growing or emerging markets
- Also matured organic markets provide possibilities for market growth
- Organic and quality food constitute an opposite trend to discount food