4500: Assessing the effectiveness of sales promotion on organic products
(2005) Assessing the effectiveness of sales promotion on organic products. Paper presented at Researching Sustainable Systems - International Scientific Conference on Organic Agriculture, Adelaide, Australia, September 21-23, 2005.
Full text available as: |
Summary
This paper presents and comments on basis data for point of sale marketing on organic products. The research on promotions to date has been directed only towards conventional products. Therefore, the main issue of the study is to offer an overview of sales promotion instruments as well as evaluating different kinds of sales promotions and improving their effectiveness for organic products. The research addresses the optimal design of a series of promotions, which especially approach non-customers and occasional customers of organic products. This study is based on a quantitative empirical method which allows the comparison of sales promotion effectiveness for organic food in food retailing and specialised organic food retailing. Besides that, the study provides producers as well as retailers with an appropriate performance rating of their organic product sales promotion.
| Document Language: | English |
|---|---|
| Keywords: | market research, food retail, sales promotion, organic products |
| Subject Areas: | Food systems > Markets and trade |
| Research affiliation: | International Conferences > ISOFAR conferences > Researching Sustainable Systems 2005 |
| Total budget (Euro): | 0 |
| Orgprints ID Number: | 4500 |
| Contact: | ISOFAR, |
| Deposited On: | 15 November 2005 |
| EPrint Type: | Conference paper |
| Published?: | Unpublished |
| Peer Review Status: | Peer-reviewed and accepted |
| Additional Publishing Information: | The paper presented here is the final paper submitted by the authors to the conference Researching Sustainable Systems. The final edited papers are available with the following publication: Köpke, Ulrich; Niggli, Urs; Neuhoff, Daniel; Cornish, Peter; Lockeretz, Willie und Willer, Helga, (Hrsg.) (2005) Researching Sustainable Systems. Proceedings of the First Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), Held in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the National Association for Sustainable Agriculture, Australia (NASAA), 21 – 23 September 2005, Adelaide Convention Centre, Adelaide, South Australia.. Research Institute of Organic Agriculture FiBL, CH-Frick, and International Society of Organic Agriculture Research (ISOFAR), c/o Institute of Organic Agriculture (IOL), DE-University of Bonn. http://orgprints.org/4013/ Distribution: Paper copies may be ordered from FiBL at a cost of 28 Euros plus mailing costs (see FiBL shop at http://www.fibl.org/shop); FiBL order number 1394. A PDF version is available free of charge for ISOFAR members via the member area of www.isofar.org. |
| Related Links: | http://orgprints.org/4013/, http://www.isofar.org/adelaide2005, http://orgprints.org/view/projects/int-conf-isofar-2005.html |
Archive Staff Only: edit this record
