4429: CONSUMERS’ KNOWLEDGE OF ORGANIC QUALITY MARKS
(2005) CONSUMERS’ KNOWLEDGE OF ORGANIC QUALITY MARKS . Paper presented at Researching Sustainable Systems - International Scientific Conference on Organic Agriculture, Adelaide, Australia, September 21-23, 2005.
Full text available as: |
Summary
The study was conducted as part of a EU-wide qualitative survey on consumer perception of organic products, carried out in 8 European Countries (Austria, Denmark, Finland, France, Germany, Great Britain, Italy and Switzerland). It aimed to investigate consumer motivations and barriers related to buying organic products, in order to better understand the consumer decision-making process. In particular, the proposed paper focused on:
• the role of quality marks and certification labels on consumers’ knowledge of organic products;
• those aspects which determine and facilitate consumers confidence towards organic products;
• opportunities for the improvement of the communication and distribution strategy of these products.
| Document Language: | English |
|---|---|
| Keywords: | Organic consumer, means-end chain, quality sign, trust builders |
| Subject Areas: | Food systems > Markets and trade |
| Research affiliation: | International Conferences > ISOFAR conferences > Researching Sustainable Systems 2005 |
| Total budget (Euro): | 0 |
| Orgprints ID Number: | 4429 |
| Contact: | ISOFAR, |
| Deposited On: | 15 November 2005 |
| EPrint Type: | Conference paper |
| Published?: | Unpublished |
| Peer Review Status: | Peer-reviewed and accepted |
| Additional Publishing Information: | The paper presented here is the final paper submitted by the authors to the conference Researching Sustainable Systems. The final edited papers are available with the following publication: Köpke, Ulrich; Niggli, Urs; Neuhoff, Daniel; Cornish, Peter; Lockeretz, Willie und Willer, Helga, (Hrsg.) (2005) Researching Sustainable Systems. Proceedings of the First Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), Held in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the National Association for Sustainable Agriculture, Australia (NASAA), 21 – 23 September 2005, Adelaide Convention Centre, Adelaide, South Australia.. Research Institute of Organic Agriculture FiBL, CH-Frick, and International Society of Organic Agriculture Research (ISOFAR), c/o Institute of Organic Agriculture (IOL), DE-University of Bonn. http://orgprints.org/4013/ Distribution: Paper copies may be ordered from FiBL at a cost of 28 Euros plus mailing costs (see FiBL shop at http://www.fibl.org/shop); FiBL order number 1394. A PDF version is available free of charge for ISOFAR members via the member area of www.isofar.org. |
| Related Links: | http://orgprints.org/4013/, http://www.isofar.org/adelaide2005, http://orgprints.org/view/projects/int-conf-isofar-2005.html |
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