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CONSUMERS’ KNOWLEDGE OF ORGANIC QUALITY MARKS

Naspetti, Simona and Zanoli, Raffaele (2005) CONSUMERS’ KNOWLEDGE OF ORGANIC QUALITY MARKS. Paper at: Researching Sustainable Systems - International Scientific Conference on Organic Agriculture, Adelaide, Australia, September 21-23, 2005. [Unpublished]

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Summary

The study was conducted as part of a EU-wide qualitative survey on consumer perception of organic products, carried out in 8 European Countries (Austria, Denmark, Finland, France, Germany, Great Britain, Italy and Switzerland). It aimed to investigate consumer motivations and barriers related to buying organic products, in order to better understand the consumer decision-making process. In particular, the proposed paper focused on:
• the role of quality marks and certification labels on consumers’ knowledge of organic products;
• those aspects which determine and facilitate consumers confidence towards organic products;
• opportunities for the improvement of the communication and distribution strategy of these products.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Organic consumer, means-end chain, quality sign, trust builders
Subjects: Food systems > Markets and trade
Research affiliation: International Conferences > 2005: 1st ISOFAR Conference > 2005: 1st ISOFAR Conference
Related Links:http://orgprints.org/4013/, http://www.isofar.org/adelaide2005, http://orgprints.org/view/projects/int-conf-isofar-2005.html
Deposited By: ISOFAR,
ID Code:4429
Deposited On:15 Nov 2005
Last Modified:12 Apr 2010 07:30
Document Language:English
Status:Unpublished
Refereed:Peer-reviewed and accepted
Additional Publishing Information:The paper presented here is the final paper submitted by the authors to the conference Researching Sustainable Systems.
The final edited papers are available with the following publication:
Köpke, Ulrich; Niggli, Urs; Neuhoff, Daniel; Cornish, Peter; Lockeretz, Willie und Willer, Helga, (Hrsg.) (2005) Researching Sustainable Systems. Proceedings of the First Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), Held in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the National Association for Sustainable Agriculture, Australia (NASAA), 21 – 23 September 2005, Adelaide Convention Centre, Adelaide, South Australia.. Research Institute of Organic Agriculture FiBL, CH-Frick, and International Society of Organic Agriculture Research (ISOFAR), c/o Institute of Organic Agriculture (IOL), DE-University of Bonn. http://orgprints.org/4013/
Distribution: Paper copies may be ordered from FiBL at a cost of 28 Euros plus mailing costs (see FiBL shop at http://www.fibl.org/shop); FiBL order number 1394. A PDF version is available free of charge for ISOFAR members via the member area of www.isofar.org.

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